We all see Pay Per Click ads from Google Adsense and banner ads that may be sold by the month, are actually affiliate ads or work on PPC, but here is another really interesting way to capture highly targeted customers. It is called direct navigation traffic and there is a way to capture this traffic and deliver it directly to your e-commerce site. This type of advertising is completely invisible but can be highly effective. Apparently 14% of searches are performed this way and these searches convert far better than PPC advertising that often attracts the merely curious rather than the focused searcher.
There are three players that work together to deliver the internet customer exactly what they are looking for.
The Domainer: Many domainer invest in “generic” domains like laptops.com or studentloans.com A good generic domain can generate thousands of visitors a month as people simply go to the URL bar and type in what they are looking for. Domainers not interesting in building a whole ecommerce site around the generic domain can sell this direct navigation traffic.
The Webmaster: A webmaster selling laptops or offering student loans can contract for direct navigation traffic on a pay per redirect basis. When the customer types in the generic domain, they are redirected to the webmaster’s related sales site seamlessly. This targeted and dedicated traffic generally converts higher than average pay per click traffic, at a lower cost per visit.
Elephant Traffic: Matches up the webmaster and the domainer, facilitating the redirects and ensuring that the webmaster gets the redirects and the domainer gets the the cash. Elephant Traffic claims 70,000 generic domains in inventory.
Other advantages to direct traffic include:
1. Fixed cost per visitor, and fixed number of visitors. Just buy the number of visitors you want.
2. No bidding on keyword and guessing which ones are the best ones.
3. No need to design or test ads of any kind. Your main site does the work of converting the visitors
4. Ability to geographically target visitors
There is a ton more detail over at the Elephant Traffic site including a white paper and sample pricing.
PS: If you have a webmaster audience and want to promote Elephant Traffic site you can do so here
{ 4 comments… read them below or add one }
Wow what a great idea, i’m heading over to Elephent Traffic now. Thanks for a great post.
Hope you find it helpful – a pretty innovative traffic source – which is why I decided to spotlight it when I discovered it.
Interesting website. I’ve never heard of elephant traffic. Sounds like you’d benefit with ebook sales or a profitable affiliate promotion. Do you have any niche sales page sites you are thinking of using?
If you can think of a generic site name they have than it should be a good source of traffic. Elephant Traffic can project how many searches they can direct your way, and than sell you X number of searches. You are assured of X hits, as many or as few as you want.