Tim Ferriss advocates creating information products in the Four Hour Work Week. It is easy to automate delivery of an info product, they do not require inventory, and info products can be carefully targeted to a profitable niche. Information products make a great passive income strategy for lots of reasons.
I’m not going to go deep into how to build and market an information product in this post. Rather I’m just going to high light a very important part of the process and a helpful resource.
Great bonuses are one of the keys to successfully selling an info product. Everyone loves a freebie! Look at every infomercial on TV – they all offer some sort of bonus or freebie. That should tell you something. So when you get to the marketing stage with your information product, you definitely want to bundle it with some bonus components.
Erin Blaskie
Web entrepreneur Erin Blaskie sent me a link to one of her sites called Get Bonus Partners. The site is a totally free matchmaking service where creators of bonus products can meet people looking for bonus products to put with their paid products.
The other opportunity on Get Bonus Partners is to create a free bonus product that in some way promotes your business, website, or includes affiliate links that benefits you. Post your bonus product up on Get Bonus Partners so others can help you distribute it. Effortless distribution is pretty passive, fitting our goals nicely.
I hope Erin can grow Get Bonus Partners and bring in lots of participants because it fills a very useful niche for people building products they can generate passive income with.
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Jade,
Great idea. I’ll definitely look this route if I end up creating my own info product.