From the category archives:

Marketing

How Online Marketing Can Be Used Effectively for Your Business

We offer a guest post from a professional online marketing expert, Robert Brown. Online marketing means promoting products or services on the internet. It is also called e-marketing or web marketing. This type of marketing has a wide reach and scope of advertising the products. There are a large number of consumers that the organization […]

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Online Store Service

If you what to sell things online, you need to either sell through an established market like ebay or set up an online store. Made Freshly is an online store service with a built in shopping cart feature that makes setting up that store easy and free.  Rather than go through the cost of designing and programming […]

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Crowdsourcing @ FiversWorld

Fivers World is a micro-contracting site for the buying and selling of services that are not worth seeking out a contractor for on a site like oDesk.  The most famous site in the micro-contracting space is fivver, and there are dozens of other similar sites offering gigs from the weird to the practical.   Fivers […]

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Demystifying Affiliate Marketing

Affiliate marketing is one of the most popular ways to make money on the internet (other ways are freelancing, earning Adsense on niche sites and working on revenue share sites). Affiliate marketing is one of the key ways to make money from blogs, niche sites and article directories.  On some revenue sharing sites affiliate marketing is also […]

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Corporate Comedian – A Lesson in Self Promotion

I’ve been studying how to create an effective online resume site to promote a personal service, consulting business or entertainment business.  In that vane, here is a well done site promoting corporate comedian Tom Crowl. To get the most out of this analysis you’ll want to visit Tom’s site here:  http://www.comedyventriloquist.com and follow along. Tom Crowl […]

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Holiday Promotions on the Web

One way of keeping your e-commerce website fresh is to change things up for different holidays. Many websites will add something festive to the masthead at Christmas time and others might put something up for back to school or New Years. The biggest “holiday” online is now Black Friday/Cyber Monday. While Cyber Monday is deeply […]

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Anatomy of a Successful Realtor Site

From time to time Innovative Passive Income looks at successful websites to see what we all can learn about web design, marketing and presentation. Recently I’ve been studying what it takes to create a successful site for a Realtor and came across a good example  I’d like to highlight. Kevin Frank is a Re/Max Realtor […]

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How to Get Facebook Fans

Why you Need Facebook Likes Increasingly, the number of Likes (or Fans) on your business Facebook Page is seen as a measure of success but the net is littered with promises from web marketing companies claiming they can get you Facebook likes/fans. Everyone will tell you why these likes/fans are so valuable. After a fair […]

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Site Review: Rent Calgary

This blog occasionally does case studies on websites to see what can be learned about doing effective business online. This post looks at RentCalgary.com an online marketplace for Calgary Alberta based residential property rentals. Positive features of the Rent Calgary site include: Good map of Calgary on the homepage that allows renters to select the area […]

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Reviewing Sites to Get Design Ideas-Revisiting Bluesky

I’ve previously blogged about http://www.blueskyscrubs.com/ an e-commerce site that allows medical personal to buy hospital scrubs and other medical clothing.  Since my previous review the bluesky site has had a bit of a makeover and there are a few more things worth noting as good design ideas. Currently bluesky has an amazing high quality photo on the home page that […]

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e-commerce Site Case Study

There are many ways to make money online, but you can’t really go to get a traditional degree from a school to learn how be successful online.  Yes there are short courses you can take (like the one I took last week on web marketing) but even in these courses they use a lot of […]

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Pay Per Click Advertising Services Evaluated

If you need to market your online business, you will likely be interested in Pay Per Click (PPC) advertising.  PPC is results based because you only pay for the visitors that actually click on your ads and visit your site. In addition to clicks, you will get many no cost impressions on the ad.  These […]

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Can You Make a Full Time Living Online?

Many people ask if they can make a full time income online.  The answer is that many people can actually make a decent living, maybe even get rich online just as in the offline world.  If you are considering your transition to the digital economy, consider these three methods of making a living online. Become a Freelance Writer for […]

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Follow Up On E-commerce Site Analysis

Previously I blogged about BlueSkyScrubs.com as an example of a successful e-commerce site.  Blue Sky sells  medical hats and cheap scrub uniforms over the internet.  They also sell dental uniforms and other types of medical clothing. BlueSky is doing a number of things right including: Sales: The company promotes it’s regular sales on the side sidebar and […]

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How to Build A Great Customer Service Focused Website

Everyone knows that customer service is key to building a successful business, but what does great customer service look like in an e-business?  Changing technology and online shopping patterns have seen the customer service standard change.  For this case study, we will look at Zenni Optical, a leading seller of prescription eye glasses online.  What is […]

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Travel Mugs, Sales Copy, & Amazon Associates

Innovative Passive Income is very pleased to host this guest post.  Brian shares a very insightful case study that is starting to payoff with real Amazon Associates sales.  Without further ado, here is Brian: Before I get into my main topic, travel mugs & Amazon, let me first introduce myself.  My name is Brian but […]

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Vistaprint Discounts: Save on Promotional Materials

I don’t usually promote physical things on Innovative Passive Income but I’ve been researching logo imprinted items like pens, note pads, and coffee mugs for one of my businesses and I figured that some of our readers could use some promotional item pointers. Promotional or imprinted items can be useful for reinforcing brand awareness. If […]

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Medical Scrubs: Analysis of a Niche Commerce Site

Occasionally I like to highlight interesting businesses that are seeing online success and I’ve picked blueskyscrubs.com for this end of year analysis.  The site is not a Make Money Online blog or online marketplace, rather it is a physical product based company that markets nearly exclusively online. Austin, TX based blue sky scrubs™  was started in […]

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Web Content Services: What To Look For In a Web Content Service Provider

Getting website traffic is hard. It takes a lot of time, money or both to attract a potential customer to a website, but many of the visitors leave almost immediately according to Google Analytics.  Fresh, engaging content is critical to capture and hold the website visitor’s attention. What kind of web content services are required […]

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Things You Shouldn’t do on Facebook

Guest Post by CrystalGallagher, one of the readers here at Innovative Passive Income. Some good advice for building and maintaining a professional profile online. Enjoy. Facebook can be a minefield of social misunderstandings.  It is important to remember when using the social networking site that although you may be in the privacy of your own […]

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