Trackbacks are a useful marketing tool for a blog property, but you better use them properly.
Good Trackbacks
Basically a trackback used properly builds links between blogs that can drive traffic both ways. If I link to a blog that supports trackbacks my blog sends a message over to the other blog with an excerpt of what I said. Readers over there may decide to click over to see my blog. Of course my link will also sends traffic to the other blog.
Bad Trackbacks
However, if you run a blog you likely get trackback spam. This blog regularly gets trackbacks from completely unrelated pages with no discernible link to Innovative Passive Income. The benefit to the spammer is lots of links created back to their page at the expense of other site owners who try to screen these bogus trackbacks.
It turns out there are programs you can use to search for blogs and send bogus trackbacks to a those blogs. Non-techy bloggers may accept the trackbacks, and many blogs just post them automatically. If you want to engage in trackback spam check out blogger John Chow’s post about it using trackback link builders. I for one, am not going to build links the easy way at the expense of others. I’ll stick to actually reading other blogs and posting relevant comments. Zander Chance agrees with me on this point.
Instead of annoying other bloggers with bogus trackbacks, why not do something productive like sign up with YouSayToo. Just follow the banner.
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